Jason Wu Among the Growing List of Brands Embracing Size Inclusivity
Because fashion should be for everyone.
By Jo Allen
Eloquii, a popular online plus size store, has teamed up with Jason Wu again for the Spring ’19 collection. The collection included suits, t-shirts, skirts, and dresses.
Wu put a modern spin on the classic spring floral trend, with pleated dresses in mix-matched prints and striped galore, with sizes 14-28. There are 26 pieces, all are available for less than $150.
Wu told Refinery29, that he wanted to focus on spring and every side of the brand. “I wanted to make sure that everything I do is authentic to the brand, no matter if it’s a collaboration or anything else,” he said.
Reformation stepped up alongside Eloquii, announcing that their 2018 size-inclusive brand is back permanently, with 18 best-selling styles and new ones added each month. The sustainable L.A. based brand is loved by it-girls like Bella Hadid and Emily Ratajkowski. The goal of their new collection is to bring sustainable fashion to everyone.
Zendaya sought to challenge fashion norms through her 70s, Soul Train inspired Tommy Hilfiger collab. Zendaya had a legendary model line-up by casting only black models, 59 to be exact, ranging from ages 18-70, including legendary supermodels, Grace Jones and Pat Cleveland. The collection also features looks for a wide range of body types, from size 2-22.
Former Project Runway winner, turned star evening wear designer, Christian Siriano also embraces women of all shapes and sizes. For the 2018 Oscars He has dressed 17 women on the red carpet including celebrities like Janelle Monet, Whoopie Goldberg and Keala Settle. Siriano told Glamour, “No matter your age or body type, if I like your work, I’ll want to dress you.” Siriano’s runway shows are also a sight of diversity and inclusion. Siriano strives to use a range of models who speak to real women and not the stereotypical thin, fair fashion model.
More designers than ever are changing their brands to be more representative of real women of all ethnicities and sizes but there is still a lot of work to do. Many of the traditional fashion houses and brands and still very much stuck in the mind-set that fashion only looks right on the typical thin, white, young model. With the rise of up and coming designers and brands changing the narrative, hopefully the entire fashion community will soon fall in line.