The Ordinary is Serving the Science Behind Skincare


A skincare brand on the rise that breaks beauty down to the basics.

By Megan Shelton

Phenoxyethanol – you probably don’t know her. Don’t worry, we don’t either. But it’s a common ingredient in most moisturizers and perfumes on the market. Take a look at what else is in your makeup products. The chance that you understand the benefit of every ingredient is slim to none.

The Ordinary is a Toronto-based skincare and makeup brand that is doing away with crazy-sounding ingredients and colorful packaging, to draw people to their products. The brand is founded on the idea that makeup should be used and celebrated in its truest, most scientifically simple form – so much so that the products are named after the ingredients.

The Ordinary brand offers a highly effective clinical-grade line of products that will also save your wallet. They started off with their signature serums and acids, but are now making major waves in terms of makeup products.

The Coverage Foundations had a 25,000-person wait list, according to Allure. Now the brand is teasing a new line of products called Watercolours, a collection of foundations that are apparently thinner than water. Let's take a look at some of The Ordinary’s products you should know about, while patiently awaiting this drop.

Serum Foundation


Serum Foundations provide a “lightweight, medium-coverage formulation” and are available in 21 different shades. Applying the foundation feels like applying a serum, and has a natural look. The Ordinary also offers primers that pair exceptionally well with the Serum Foundation. Arguably the most fun aspect of this product is that it can be applied with the supplied pump, or with the optional glass dropper, which is The Ordinary’s signature product look and claim to fame.

Coverage Foundation

We’ve already touched on the wildly popular Coverage Foundation, but we feel obligated to mention it again. This lightweight, non-oily foundation is also available in 21 different shades, all of which are noted with a Y (yellow), N (neutral), P (pink) and R (red) to help easily navigate color tones. The Coverage Foundation provides more coverage than the previously-mentioned Serum Foundation. The Coverage formulation makes for the perfect long-lasting natural look and works even better when paired with any of the primers The Ordinary has to offer.

Niacinamide 10% + Zinc 1%

This “high-strength vitamin and mineral blemish formula” is an excellent spot treatment. Niacinamide, more simply known Vitamin B3, is proven to reduce the appearance of blemishes and skin congestion. This high percentage of the vitamin is supported by the zinc, which balances skin oils. Additionally, independent studies suggest that Vitamin B3 brightens skin tone. With the crazy weather we’ve been having in Syracuse lately, this product has a special place on our vanity.

Hyaluronic Acid 2% + B5

Going to school in Syracuse, it is not uncommon to struggle with dry skin. This lightweight formula provides the necessary hydration to support skin needs. Many products that utilize hyaluronic acid (HA) claim to completely hydrate skin, while in actuality, HA is too large of a molecule to fully penetrate the skin. This is why The Ordinary created this formulation combining low-, medium-, and high-molecular weights of HA, which moisturizes multiple skin layers.

Natural Moisturizing Factors + HA

Last but not least, we’re talking about the amazing “non-greasy, [hydrating]” Natural Moisturizing Factors (NMF) cream. The combination of elements will help hydrate skin immediately and give “lasting results” when used regularly. This is the perfect cream to use after serums and can easily be incorporated in your daytime or nighttime routine.